Thank you to Pierre Joly for nominating The Plug In And Go Green Eco Charger for the Hot Air Oscar for Best Use of the "if-everyone" Multiplying Machine. If you've read Sustainable Energy - without the hot air or my page on phone-chargers left on standby, you'll know how thrilled I am to learn that
Fantastic news. If everyone got one of these, the ad says, the UK "could make a collective saving as a country of £85 million" (assuming, incidentally, an electricity price of 28.5p per kWh... Shurely a bit high?!).
Unfortunately the CarPhone Warehouse didn't have the space in their advertisement to apply the "if-everyone" multiplier to the price tag, but the Hot Air Oscars column is happy to help out: If everyone in the UK bought one of these "Eco Chargers" (at £22.99), it would cost us, as a country, £1.3 billion.