I'm happy to announce the launch of the first annual "Hot Air Oscars".
These awards go to the person or organization who (in the judgment of the panel) best exemplify the modern-day survival skills of greenwash and twaddle-emission. There will be awards for "most misleading advertising", for "best use of magic playing fields", for "best doublespeak", for "most creative use of the word 'zero'", for "best bogus comparison", for "best speaking with many faces", for "best supporting liar", for "best inflated difference", and for "best conparison".
Nominations may be sent to David MacKay. Shortlisted achievements will be featured on this blog over the next month or two. The winners of the Hot Air Oscars will be announced in mid 2009.
The first nomination in the "best green spin" category is the fine attempt by David McKay [no relation], director of dining services at Eastern Washington University (EWU), and Paul Kyle, associate director of dining services, to put a positive spin on their decision to use disposable Styrofoam plates and bowls in the cafeteria. "Our goal is to lessen the amount of BODs [organic pollutants in water] by washing fewer dishes," said Kyle; "The use of Styrofoam plates and bowls is an excellent energy source for the waste-to-energy plant," said McKay.
or to put it another way, Styrofoam plates are great because you can just throw them away and burn them. They claim that this initiative somehow ties in with a local initiative called Recyclemania.
I am sure the environment is thanking them for their efforts, but not everyone is so supportive. Laci Hubbard, president of the Eastern Environmental Club, said that while the group is pleased that Dining Services has been supportive of ... Recyclemania, they are "concerned about the move to use additional Styrofoam products and the logic of their subsequent explanation for why Styrofoam is a better choice for the environment."
Please keep the nominations rolling in. The judges will be happy to consider new categories for the Hot Air Oscars.